What does a dead form cost you?
No invented industry averages here. Drag the sliders to your own numbers and see what one silent failure costs, and what it costs when the client finds out before you do.
Typical silent outages run weeks because nothing visible breaks. Adjust to your own experience.
How the math works
Revenue at risk = leads per month, scaled to the outage length in weeks, times your close rate, times your average job value. It assumes the form drops every lead during the outage, which is exactly what a broken notification pipeline does.
The churn figure is simply twelve months of the retainer you entered. It's the conservative version: it ignores referrals, reviews, and the cost of replacing the client.
Every figure on this page comes from your sliders. We don't publish invented "average agency loses $X" statistics, because you'd be right not to trust them.
The free plan is cheaper than any of these numbers.
2 sites, 20 forms, 2,000 checks a month. No card.